Public data do not disclose Ohio-specific perfume sales or bottle volumes. However, consumer search behavior, personal care spending, retail expansion, and national sales data provide evidence that fragrance demand has strengthened in recent years.
Ohio-Specific Search Growth
Google Trends data show a continuous increase in Ohio search interest for both “perfume” and “fragrance” between 2020 and 2025. The figures below are annual averages calculated from Google’s published monthly index values. Each search series is normalized independently on a scale from 0 to 100.
| Year | “Perfume” index | “Fragrance” index |
| 2020 | 21.3 | 31.2 |
| 2021 | 28.8 | 34.4 |
| 2022 | 34.4 | 37.8 |
| 2023 | 40.9 | 42.0 |
| 2024 | 48.7 | 54.7 |
| 2025 | 53.2 | 64.6 |
From 2020 to 2025, Ohio’s average search index for “perfume” increased by approximately 150%, while the “fragrance” index increased by approximately 107%. Both indicators rose every year during the six-year period (Google, 2026.-a; Google, 2026.-b).
Search interest was particularly strong in November and December, indicating a clear holiday and gift-purchasing pattern. In 2025, the Ohio “fragrance” index reached its six-year peak of 100 in December.
Consumer Spending and Retail Access
Average Midwest expenditure on personal care products and services increased from $851 per consumer unit in 2023 to $971 in 2024, a nominal increase of 14.1%. Ohio is included in this region, although the category also covers services and non-fragrance products (Federal Reserve Bank of St. Louis, 2024.).
Ohio currently has 49 Ulta Beauty stores and 73 Sephora locations, including 57 Sephora at Kohl’s shops. These two retailers provide 122 physical beauty and fragrance sales points across the state (Sephora, n.d.; Ulta Beauty, n.d.). Kohl’s also added Sephora locations in Marion and Defiance, Ohio, during its 2023 expansion, providing evidence of continued investment in the state’s beauty retail network (Kohl’s, 2023).
National Market Confirmation
The Ohio indicators are consistent with national fragrance performance. In 2025, U.S. prestige fragrance sales increased by 5%, while mass-market fragrance sales increased by 15%. Mass-market unit sales grew at nearly the same rate, indicating that growth was not caused solely by price increases (Circana, 2026).
Conclusion
The strongest Ohio-specific evidence is the continuous rise in perfume and fragrance search interest from 2020 through 2025. Combined with increased regional personal care spending, 122 major fragrance retail locations, new Sephora openings, and national fragrance sales growth, the evidence indicates strengthening consumer interest and favorable market conditions for perfume packaging in Ohio.
These findings support a positive demand outlook for fragrance containers. However, they cannot be converted into glass bottle quantities because public data do not report Ohio perfume sales, unit volumes, or packaging materials. Search data for “makeup” also did not show the same consistent upward pattern, so the evidence is stronger for fragrance than for the beauty industry as a whole.